Privacy policy

Lavazza® North America Privacy Policy 

Last updated: June 3, 2026 

Thank you for using Lavazza We are committed to protecting your privacy and, for that reason, we have adopted this Privacy Policy to explain our data collection, use, and disclosure practices for the Lavazza services (including the lavazzausa.com website, flavia.com website, and mobile and web-based applications, and any other tools, products, or services provided by Lavazza that link to or reference this Privacy Policy) (collectively, the “Services”).  The Services are owned and operated by Lavazza North America, Inc., (“Lavazza”, we”, “us” or “our”). 

If you reside in the State of California, please click here to learn more about your privacy rights. To the extent that there is a conflict between this Privacy Policy and the Privacy Notice for California Residents, the Privacy Notice for California Residents will prevail with respect to California Residents (as defined below) only.   

If you reside in the Commonwealths of Kentucky or Virginia or the States of Colorado, Connecticut, Delaware, Indiana, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Tennessee, or Utah, please click here to learn more about your privacy rights. To the extent that there is a conflict between this Privacy Policy and the Privacy Notice for Covered Residents, the Privacy Notice for Covered Consumers will prevail with respect to Covered Consumers (as defined below) only. 

This Privacy Policy applies to information Lavazza collects through the Services, as well as other information provided to us online or offline by third parties, when we associate that information with customers or users of the Services; however, it does not apply to information collected from our employees, contractors, or vendors.  It also does not apply to information that you ask us to share with third parties or that is collected by certain other third parties whose software or services are featured or included in the Services (as further described below).   

This Privacy Policy describes, among other things:   

  • Personal and other information we collect about you; 

  • How we use your information; 

  • How we may share your information with third parties; and  

  • Your choices regarding the personal information we collect about you. 

 

  1. Consent 

By accessing or using the Services, you consent to this Privacy Policy If you do not agree with this Privacy Policy, please do not access or use the Services Information gathered through the Services may be transferred, used, and stored in the United States or in other countries where our service providers or we are located If you use the Services, you agree to the transfer, use, and storage of your Personal Information (as defined below) in those countries. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. You agree that all transactions relating to the Services or Lavazza are deemed to occur in the United States, where our servers are located. 

  1. Collection of Your Personal and Other Information 

When you register for or use our Services, we collect Personal Information By “Personal Information” we mean information that can identify or reasonably be linked to an individual, such as: 

  • Names;  

  • Personal or business addresses;  

  • Email addresses; 

  • Phone numbers;  

  • Mobile phone numbers collected for our SMS messaging program; 

  • Credit card information (which you submit for payment purposes and which is collected by our payment provider); and 

  • Information contained in any message, image, photograph, or profile you submit to us. 

 

Certain aspects of the Services may also access certain features of your mobile device, including its camera, and collect information from those features, such as photographs and videos.  You consent to this access. 

We also use technology from our third-party service providers to collect user experience data, which reproduces your interactions with the Services, including mouse movements, page scrolling, screen taps, and other actions you take while using the Services.  Reproduced data may include technical and usage data, as well as visual representations of actions you take while using the Services. The technology we use to collect user experience data does not record the contents of your communications with us. Our use of this data is limited to helping us understand how users interact with our Services and to design a better user experience for you.  

We also use technology from our third-party service providers to collect user chat data, which generates a transcript of your communication with us after our conversation has concluded Data collected may also include technical and usage data. The technology we use to collect user chat data does not record your conversation with us. Our use of this data is limited to providing information you have requested, processing any transactions you have requested, helping us understand how users interact with our Services and to design a better user experience for you. 

You may choose not to provide Personal Information or prevent the Services from accessing certain features of your mobile device, (subject to the controls offered by your mobile device’s operating system), but this may prevent you from receiving certain features of the Services. 

We also collect non-Personal Information relating to the Services, that is, information that does not personally identify an individual (“Non-Personal Information”). The non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.   

Examples of the non-Personal Information we collect are: 

  • The pages of our website that you viewed during a visit or the features of the Lavazza mobile app you use; 

  • What information, content or advertisements you view or interact with using the Services;  

  • Language preferences; 

  • The city and state in which you are located (but not your precise geographic location); and  

  • Unique identifiers that are not connected and cannot reasonably be connected to your identity.   

 

We will not use non-Personal Information to try to identify you, and if we associate any non-Personal Information with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Personal Information and non-Personal Information.  

Information collected by the Services may be collected by us or one of the third parties we utilize in providing the Services (as further described below). 

  1. Use of Your Information 

We may use the information we collect to: 

  • Assist us in providing, maintaining, and protecting the Services; 

  • Set up, maintain, and protect accounts to use the Services; 

  • Improve our online operations; 

  • Process transactions; 

  • Provide customer service; 

  • Communicate with you, such as provide you with account- or transaction-related communications, or other newsletters, RSS feeds, and/or other communications relating to the Services; 

  • Send you text messages if you have opted in to our SMS messaging program; 

  • Send or display offers and other content that is customized to your interests or preferences; 

  • Prevent fraud and other misuse; 

  • Perform research and analysis aimed at improving our products and services and developing new products or services;  

  • Manage and maintain the systems that provide the Services; and 

  • Comply with our legal obligations and exercise our legal rights. 

 

  1. Disclosure of Your Information 

We may disclose your Personal Information to third parties as described below.    

We may disclose Personal Information to provide the Services, or when you authorize or instruct us to do so, for example, when you use the Services to submit content or profile information. We may also disclose Personal Information and non-Personal Information to Service Providers.  By “Service Providers” we mean companies, agents, contractors, service providers, or others engaged to perform functions on our behalf (such as processing of payments, provision of data storage, hosting of our website, marketing of our products and services, and conducting audits).   When we use a Service Provider, we require that the Service Provider use and disclose the Personal Information received from us only to provide their services to us or as required by applicable law. 

We may also disclose Personal Information and non-Personal Information to Online Tool Providers.  By “Online Tool Provider” we mean a licensor of software that we include in, or use with, the Services, including an API or SDK, that provides a specialized function or service to us and that requires the transmission of Personal Information and/or non-Personal Information to the Online Tool Provider.  Online Tool Providers may have the right to use Personal Information and non-Personal Information about you for their own business purposes Use and disclosure of Personal Information and non-Personal Information by an Online Tool Provider is described in its privacy policy See Section 5 below for some of the key Online Tool Providers we use. 

We may partner with advertisers to provide you with special offers, or to advertise products or services to you If you redeem or respond to an offer, we may provide your Personal Information to the advertiser, including your name, email address, and gender. If you answer questions or fill out surveys from an advertiser, we may share information with that advertiser. The advertiser’s privacy policy will govern their use of your information, which may include marketing of other products or services to you.  You should read each advertiser’s privacy policy before providing information to that advertiser.  

We may also disclose your Personal Information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply the terms and conditions of the Services, including investigation of potential violations thereof, (b) comply with legal or regulatory requirements or an enforceable governmental request, (c) protect the rights, property or safety of us, our users or other third parties, (d) submit insurance claims, cooperate with insurance investigations, and fulfil insurance subrogation activities, (e) prevent a crime or protect national security, or (f) detect, prevent or otherwise address fraud, security or technical issues.   

Finally, we reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, or transfer of all or substantially all of the assets of our company relating to the Services, or in the unlikely event of a bankruptcy, liquidation, or receivership of our business. We will use commercially reasonable efforts to notify you of such transfer, for example, via email or by posting notice on our website. 

Lastly, we may also disclose non-Personal Information, aggregated with information about our other users, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such disclosure, in our sole discretion, to have sound business reasons or justifications.   

  1. Cookies and Automatic Information Gathering Technologies 

Every time you use the Services (e.g., access a Service webpage, or navigate to a specific location within the Service mobile app), we collect Personal Information and non-Personal Information (discussed above in Section 2) regarding that use.  For example, to improve our Services, we collect how, when, and which parts of the Services or their features you use, which social media platforms you connect to the Services, and when, how, and what you post to the social media platforms through the Service app.  Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data. 

To assist us in collecting and storing this non-Personal Information, we may employ a variety of technologies, including “Cookies,” local browser storage, and “web beacons, “pixels,” or “tags.”  For more information about how we use cookies and how you can manage them, please review our Cookie Policy.  

An Online Tool Provider may collect information automatically, in which case Personal Information and non-Personal Information it receives are subject to the Online Tool Provider’s privacy policy Some Online Tool Providers may allow you to opt out of certain collection and/or uses of your information.  You can read more here: 

 

 

  1. Transparency and Choice; Do Not Track Signals 

You may request access to your Personal Information by sending an email to myflaviacs@lavazza.com us.customerservice@lavazza.com. We will try to locate and provide you with your Personal Information and give you the opportunity to correct this data, if it is inaccurate, or to delete it, at your request.   But, in either case, we may need to retain it for legal reasons or for legitimate business purposes. You may also remove any content that you post to the Services using the deletion or removal options within the Services However, we (and you) are not able to control information that you have already shared with other users or made available to third parties through the Services.    

If you need further assistance with removing any content you posted through the Services, you can email us at us.customerservice@lavazza.com. Removal of your posted content may not ensure complete or comprehensive removal from our computer systems.  

We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical (for instance, requests concerning information residing on backups), or relate to information that is not associated with your Personal Information.  In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort  We may also require you to verify your identity to our satisfaction before providing you with access to Personal Information.   

Please be aware that if you request us to delete your Personal Information, you may not be able to continue to use the Services Also, even if you request that we delete your Personal Information, we may need to retain certain information for a limited period of time to satisfy our legal, audit and/or dispute resolution requirements. 

We may use third-party service providers that collect information for interest-based advertising purposes (advertisements that are tailored to your likely interests, based on categories in which you have shown an interest).  To learn more about these third parties and the choices they offer users, please visit the Network Advertising Initiative’s choices page or the Digital Advertising Alliance’s choices page If you are reading this Privacy Policy from a mobile device, you can learn more about the DAA's mobile choices program here. 

We honor the Global Privacy Control (“GPC”), which is a browser extension that automatically indicates a consumer’s opt-out preferences. We also support the development and implementation of other standardized "do not track," universal opt-out mechanism, or similar browser features that provide customers with control over the collection and use of information about their web-browsing activities. Once other standardized "do not track" features are widely recognized, we intend to adhere to those features accordingly.  

You can opt out of receiving marketing e-mails from us by clicking on the “unsubscribe” link in the e-mails Please note that it may take up to ten (10) business days for your opt-out request to be processed Also, even if you opt out of marketing e-mails, we may continue to send you certain account-related e-mails, such as notices about your account and confirmations of transactions you have requested.  

 

  1. SMS/Text Messaging Program 

We offer an SMS messaging program (“Program”) to provide you with promotional offers, product news, and updates. By opting in, you consent to receive recurring automated marketing text messages at the mobile number you provided. Consent is not a condition of any purchase. 

  • Message Frequency: Message frequency varies; up to 10 messages per month. 

  • Message and Data Rates: Standard message and data rates may apply. Contact your wireless carrier for details. 

  • Opt-Out: You may opt out at any time by replying STOP to any message, or by contacting us at us.customerservice@lavazza.com or 833-933-0389. We will process your opt-out request within 10 business days. 

  • Help: Reply HELP for help, or contact us at us.customerservice@lavazza.com. 

  • Information We Collect: We collect your mobile phone number, opt-in and opt-out records, and message delivery and interaction data. 

  • How We Use Your Information: We use this information to send you the messages you requested, manage our Program, and improve our services. 

  • Sharing: We do not sell, rent, or share your phone number or any personal information with third parties, except as required by law or as necessary to deliver the messaging service through our service providers or with companies within the Lavazza Group, solely for the purpose described herein. 

  • Data Retention: We retain your personal information collected through the Program for as long as you remain an active participant and for a reasonable period thereafter as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and maintain appropriate business records. Opt-in consent records are retained for a minimum of five (5) years from the date of collection or the date of last interaction, whichever is later. 

  1. Certain State Residents  

You may have heard of the certain state laws which provide certain rights to residents of those states in connection with their Personal Information Our Services are currently subject to the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), , the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Delaware Personal Privacy Act (DPDPA), the Indiana Consumer Data Protection Act (INCDPA), the Iowa Consumer Data Protection Act (IACDPA), the Kentucky Consumer Data Protection Act (KYDPA), the Maryland Online Data Privacy Act (MODPA), the Minnesota Consumer Data Privacy Act (MNCDPA), the Montana Consumer Data Privacy Act (MTCDPA), the Nebraska Data Privacy Act (NEDPA), ), the New Hampshire Data Privacy Act (NHDPA, and the New Jersey Data Privacy Act (NJDPA), the Oregon Consumer Privacy Act (OCPA), the Rhode Island Data Privacy Act (RIDPA), the Tennessee Information Protection Act (TIPA), the Texas Data Privacy and Security Act (TDPSA), the Utah Consumer Privacy Act (UCPA), and the Virginia Consumer Data Protection Act (VCDPA).  However, we do provide notice and transparency about our collection and use of Personal Information as described in Privacy Policy. 

  1. Residents of Canada 

If you have an objection to the use of your Personal Information as described in this Privacy Policy, you may file a complaint by sending an email to us.customerservice@lavazza.com.  We will attempt to accommodate your objection or complaint, but you understand that, to the extent you object to our processing of Personal Information that is necessary for us to provide the Services to you, certain features and functionalities of the Services may no longer be available to you.  Nothing in this Privacy Policy prejudices your rights to file a complaint with the Office of the Privacy Commissioner of Canada, and/or with any other applicable data protection authorities. 

  1. Residents of Nevada 

We do not sell your Personal Information.  However, you may contact us at us.customerservice@lavazza.com with questions. 

  1. Children 

The Services are not intended for users under 16 years of age We do not knowingly collect Personal Information from users under 16 years of age We do not authorize users under 16 years of age to use the Services.   

  1. Information Security 

We utilize reasonable information security measures to safeguard your Personal Information against unauthorized access, modification, or destruction For example, we utilize Transport Layer Security (TLS), or similar encryption technology, when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network However, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its security. 

We restrict access to Personal Information in our possession to our employees, Service Providers, and Online Tool Providers who need to know that information in order to operate, develop, improve or support our Services 

  1. Third Party Websites   

Please note that the Services may link or integrate with third-party sites, services or apps.   We are not responsible for the privacy or security policies or practices or the content of such third parties Accordingly, we encourage you to review the privacy and security policies and terms of service of those third parties so that you understand how they collect, use, share and protect your information. 

  1. Changes to this Policy 

We may modify or update this Privacy Policy periodically with or without prior notice by posting the updated policy on this page. You can always check the “Last Updated” date at the top of this document to see when the Privacy Policy was last changed If we make any material changes to this Privacy Policy, we will notify you by reasonable means, which may be by e-mail or posting a notice of the changes on our website or through the Services mobile app prior to the changes becoming effective We encourage you to check this Privacy Policy from time to time.  IF YOU DO NOT AGREE TO CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES (WHICH IS THE “LAST UPDATED” DATE OF THIS PRIVACY POLICY).  

  1. Questions 

To ask questions about our Privacy Policy or to lodge a complaint, contact us at:   

Lavazza North America, Inc. 

1301 Wilson Drive 

West Chester, PA 19380, USA 

 

Privacy Notice for California Residents 

This Privacy Notice for California Residents (the “Notice”) supplements the information contained in our Privacy Policy and applies only if you reside in the State of California (you are a “California Consumer”).  

For purposes of this Notice Sell,” “Selling,” “Sale,” or “Sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to another business or a third party for monetary or other valuable consideration. 

“Share”, “Shared,” or “Sharing” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to a third party for Cross-context Behavioral Advertising, whether or not for monetary or other valuable consideration. 

Cross-context Behavioral Advertising” means the targeting of advertising to a consumer based on that consumer’s Personal Information obtained from activity across businesses or distinctly-branded websites, applications, or services, other than the business or distinctly-branded website, application, or service with which the consumer intentionally interacts.  (In other words, if we send you an ad based solely on your interaction with us or our Services, this is not Cross-context Behavioral Advertising.)   

“Sensitive Personal Information” means Personal Information that is not publicly available and reveals one or more of the following: 

  • A consumer’s Social Security, driver’s license, state identification card, or passport number; 

  • A consumer’s account log-in, financial account, debit card or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; 

  • A consumer’s precise geolocation; 

  • A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership; 

  • The contents of a consumer’s mail, email, and text messages unless we are the intended recipient of the communication; 

  • A consumer’s genetic or biometric data;  

  • A consumer’s neural data; or 

  • Personal Information collected and analyzed concerning a consumer’s health, sex life, or sexual orientation. 

“Verifiable Request” means that the identifying information provided by a consumer in connection with a request matches the Personal Information of the consumer already maintained by us [or a third party identity verification service]. Identifying information includes name, email, and billing address. 

1. Information We Collect 

In the past twelve (12) months, Lavazza has collected the following categories of Personal Information from California residents:  

 

Category 

Examples 

Collected 

A. Identifiers. 

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. 

YES 

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). 

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. 

Some personal information included in this category may overlap with other categories. 

YES 

C. Protected classification characteristics under California or federal law. 

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). 

NO 

D. Commercial information. 

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. 

YES 

E. Biometric information. 

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. 

NO 

F. Internet or other similar network activity. 

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. 

YES 

G. Geolocation data. 

Physical location or movements.  

NO 

H. Sensory data. 

Audio, electronic, visual, thermal, olfactory, or similar information. 

NO 

I. Professional or employment-related information. 

Current or past job history or performance evaluations. 

NO 

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). 

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.  

NO 

K. Inferences drawn from other personal information. 

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. 

NO 

 

Additionally, in the past twelve (12) months, Lavazza has collected the following categories of Sensitive Personal Information from California residents: 

Account log-in, financial account, debit card or credit card number in combination with any required security or access code, password, or credentials allowing access to an account  

Lavazza obtains this Personal Information from the following types of sources:  

  • Directly from you. For example, from forms you complete or products and services that you purchase. 

  • Indirectly from you. For example, from information automatically sent by your web browser or from analyzing data about your actions on our website. 

 

2. Use of Personal Information 

Lavazza may use, Share, or disclose the Personal Information we collect for one or more of the following “Business Purpose(s):” 

  • To fulfill or meet the reason you provided the information; 

  • To provide our website, online services; 

  • To facilitate Cross-context Behavioral Advertising; 

  • To set up, maintain, and protect accounts to use the Services; 

  • To improve our online operations; 

  • To process transactions; 

  • To provide customer service; 

  • To communicate with you, such as provide you with account- or transaction-related communications, or other newsletters and/or communications relating to the Services; 

  • To send or display offers and other content that is customized to your interests or preferences; 

  • To prevent fraud and other misuse; 

  • To perform research and analysis aimed at improving our products and services and developing new products or services;  

  • To manage and maintain the systems that provide the Services; 

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations 

  • To respond to your requests under the California Consumer Privacy Act of 2018 (the “CCPA”), as amended 

  • For any other purpose described to you when we collect your Personal Information; and 

  • For any other acceptable purposes as set forth in the CCPA. 

Additionally, Lavazza may use or disclose the Sensitive Personal Information we collect for one or more of the following “Business Purpose(s):” 

  • To fulfill or meet the reason you provided the information 

  • To provide our website, online services 

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations 

  • To respond to your requests under the California Consumer Privacy Act of 2018 (the “CCPA”), as amended 

  • For any other purpose described to you when we collect your Sensitive Personal Information; and 

  • For any other acceptable purposes as set forth in the CCPA. 

 

To the extent that we generate any de-identified data sets based on the Personal Information that we collect or receive through the Services, we will never re-identify any such de-identified Personal Information. 

Unless we notify you otherwise, we will not collect additional categories of Personal Information, nor use the Personal Information we collect for any other materially different, unrelated, or incompatible purposes. 

3. Retention of Personal Information 

We retain each category of your Personal Information for no longer than is reasonably necessary for one or more Business Purposes, subject to your right to request we delete your Personal Information. Due to the nature of the services, it is not possible to predict the length of time that we intend to retain your Personal Information. Instead, we use the following criteria to determine whether it remains reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s): 

  • Whether not there is a retention period required by statute or regulations; 

  • Pendency of any actual or threatened litigation for which we are required to preserve the information; 

  • Pendency of applicable statutes of limitations for potential legal claims; and 

  • Generally accepted best practices in our industry. 

When we determine that it is no longer reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s) based on the above criteria, we will delete your Personal Information. 

4. Disclosure of Personal Information 

Lavazza may disclose Personal Information to our “service providers”, to our “contractors”, and to “third parties” (each as defined by the CCPA) for a Business Purpose When we disclose Personal Information for a Business Purpose, we enter into an agreement with the receiving party that describes the purpose for sharing the Personal Information, and that requires the receiving party to keep that Personal Information confidential. In the case of disclosures to our “service providers,” our “service providers are obligated not to use the Personal Information for any purpose other than performing the services according to their agreement with us.  In the case of our “contractors”, our “contractors’ are obligated not to use the Personal Information for any purpose unrelated to the business purpose for which we’ve engaged them.  

We may disclose your Personal Information with the following categories of entities: service providers, “contractors”, and other entities in the affiliated with Lavazza North America. 

In the past twelve (12) months, Lavazza has not Sold any Personal Information about its California Consumers. 

We Share Personal Information, subject to your right to opt-out of those Sales or Sharing, to the following categories of third parties: “third party” advertisers.  

In the past twelve (12) months, Lavazza has Shared the following categories of Personal Information about its California Consumers: identifiers, personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), commercial information, and Internet or other similar network activity. 

5. Your Rights and Choices 

If you are a California Consumer, you may request information about our collection, use, disclosure and Sale of your Personal Information over the past twelve (12) months, whether or not it was collected electronically. If you submit a Verifiable Request, we will provide you with information regarding: 

  • the categories of Personal Information we have collected about you; the categories of sources from which your Personal Information was collected; our Business Purpose for collecting, Selling, or Sharing your Personal Information; the categories of third parties with whom we disclose that Personal Information; and the specific pieces of Personal Information we collected about you; and  

  • if we Sold, Shared, or disclosed your Personal Information for a Business Purpose: what categories of Personal Information we Sold or Shared, and to which categories of recipients we Sold or Shared it; and what categories of Personal Information we disclosed for a Business Purpose, and to which categories of recipients we disclosed it. 

You also have the right to request a copy of your Personal Information, and/or to request that we transmit your Personal Information to another entity To the extent technically feasible, we will comply with your request and provide and/or transmit your Personal Information in a structured, commonly used, machine-readable format.   

 

You also have the right to request that we delete any of your Personal Information that we collect or maintain by submitting a Verifiable Request. We may deny your deletion request if retaining your Personal Information is necessary for us or our service providers or “contractors” to: 

  • Complete the transaction for which we collected your Personal Information, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide goods or services that you requested, take actions reasonably anticipated by you within the context of our ongoing business relationship with you, or otherwise perform our contract with you; 

  • Help to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for those purposes; 

  • Debug products to identify and repair errors that impair existing intended functionality; 

  • Exercise free speech, ensure the right of another consumer to exercise that consumer’s right of free speech, or exercise another right provided for by law; 

  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.); 

  • Engage in public or peer-reviewed scientific, historical, or statistical that conforms or adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the ability to complete such research, if you previously provided informed consent; 

  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us and compatible with the context in which you provided the information; or 

  • Comply with a legal obligation. 

 

You further have the right to request that we correct any of your Personal Information that is inaccurate by submitting a Verifiable Request. We will correct any inaccurate Personal Information pursuant to your request to the extent possible using commercially reasonable efforts. We may deny your correction request if the Personal Information is accurate.  We may also delete your Personal Information instead of correcting it to the extent such deletion would not negatively impact you.   

If you choose to exercise a privacy right under the CCPA, you have the right not to receive discriminatory treatment. 

You may submit a Verifiable Request for the information listed above, or exercise any of your rights enumerated under this Notice, by calling us at (833) 933-0389, or by completing a form on our website, or through your password-protected account, or by email to us.customerservice@lavazza.com. You may also submit a Verifiable Request on behalf of your minor child.  

After we receive your Verifiable Request, we will provide to you, in writing and free of charge (unless your request is excessive, repetitive, or manifestly unfounded), the requested information for the 12-month period preceding your request (unless you specifically request disclosure beyond such 12-month period, in which case, we will process your request with respect to Personal Information we have collected during the time period you specify, provided that (a) the earliest date that your request may apply to is January 1, 2022, and (b) processing your request does not require disproportionate effort). You can choose to have this information delivered to you by postal mail, electronically. We will try to respond to your verified request within forty-five (45) days of receipt, but if we require more time (up to another forty-five (45) days) we will inform you of the reason and extension period in writing. Please note that we are not required to comply with your request for information more than twice in any 12-month period. If applicable, our response will explain the reasons why we cannot comply with your request. 

If you are 16 years of age or older, you will have the right to direct us to stop Sharing your Personal Information to third parties at any time. You may opt-out here . However, if you change your mind, you may opt-in to Personal Information Sales at any time by emailing us at us.customerservice@lavazza.com. We do not knowingly Sell or Share Personal Information from California Consumers who are under 16 years of age. Consumers who opt-in to Personal Information Sharing may opt-out of future Sharing at any time. 

Lavazza does not and will not, without first obtaining your consent, Sell Personal Information. 

Should you choose to exercise any of the rights enumerated under this Notice, we will not: 

  • Deny you goods or services; 

  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; 

  • Provide you a different level or quality of goods or services; or 

  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. 

However, please be aware that it may be a functional necessity for our Services to have Personal Information about you in order to operate, and we may not be able to provide some or all of our Services to you if you direct us to delete your Personal Information.  

 

Privacy Notice for Covered Consumers 

This Privacy Notice for Covered Residents (the “Notice”) supplements the information contained in our Privacy Policy and applies only if you reside in the Commonwealths of Kentucky or Virginia or the States of Colorado, Connecticut, Delaware, Indiana, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Tennessee, or Utah (collectively, the “Covered States”) (a resident of any Covered States, a “Covered Consumer”). The Notice applies equally to Covered Consumers unless noted otherwise. 

For purposes of this Notice “Sell,” “Selling,” “Sale,” or “Sold,” means the exchange of Personal Information for monetary or other valuable consideration by Lavazza to a third party. “Sell,” “Selling,” “Sale,” or “Sold,” does not include the following: 

  • Disclosure of Personal Information to a third party that processes data on behalf of Lavazza; 

  • Disclosure of Personal Information to a third party for purposes of providing a product or service requested by you; 

  • Disclosure or transfer of Personal Information to an affiliate of Lavazza; 

  • Disclosure or transfer of Personal Information to a third party as an asset that is part of a proposed or actual merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of Lavazza’s assets; and 

  • Disclosure of Personal Information that is intentionally made available by you to the general public via a channel of mass media without restricting the Personal Information to a specific audience. 

“Sensitive Personal Information” means any of the following: (1) Personal Information revealing racial or ethnic origin, religious beliefs, a mental or physical health condition or diagnosis, sex life or sexual orientation, or citizenship or citizenship status; (2) genetic or biometric data that may be processed for the purpose of uniquely identifying an individual; (3) Personal Information from a person known to be under 13 years of age.; (4) precise geolocation data, (5) if you are a Connecticut or Oregon Covered Consumer your status as the victim of a crime; or (6) if you are a Covered Consumer from Delaware, Oregon, New Jersey, or Maryland, status as transgender or nonbinary. If you are a Covered Consumer from Colorado, the definition also includes any inferences made by us based on your personal data that are used to indicate your racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis, sex life or sexual orientation, or citizenship or citizenship status. If you are a Covered Consumer from New Jersey or Connecticut, Sensitive Personal Information also includes financial information, which includes your account numbers, account log-in, financial accounts, or credit or debit card number, in combination with any required security code, access code, or password that would permit access to those accounts. If you are a Covered Consumer from Connecticut, Sensitive Personal Information also includes your Social Security Number. 

“Verifiable Request” means the identifying information provided by a consumer in connection with a request matches the Personal Information of the consumer already maintained by us [or a third party identity verification service]. Identifying information includes name, email, and billing address.  

“Targeted Advertising” means displaying to a consumer an advertisement that is selected based on Personal Information obtained or inferred over time from the consumer’s activities across nonaffiliated websites, applications, or online services to predict consumer preferences or interests. “Targeted Advertising” does not include the following: 

  • Advertising to a consumer in response to a consumer request; 

  • Advertisements based on activities within our own websites or online applications; 

  • Advertisements based on the context of a consumer’s current search query, visit to a website, or online application; or 

  • Processing Personal Information solely for measuring or reporting advertising performance, reach, or frequency. 

“Profiling” means any form of automated processing of Personal Information to evaluate, analyze, or predict personal aspects concerning an identified or identifiable individual’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. 

“Relevant Data Privacy Law” means the specific data privacy law of the state of which a consumer is a resident: the Colorado Privacy Act (“CPA”) for a Covered Consumer from Colorado, the Connecticut Data Privacy Act (CTDPA) for a Covered Consumer from Connecticut, the Delaware Personal Privacy Act (DPDPA) for the a Covered Consumer from Delaware, the Indiana Consumer Data Protection Act (INCDPA) for a Covered Consumer from Indiana, the Iowa Consumer Data Protection Act (IACDPA) for a Covered Consumer from Iowa, the Kentucky Consumer Data Protection Act (KYDPA) for a Covered Consumer from Kentucky, the Maryland Online Data Privacy Act (MODPA) for a Covered Consumer from Maryland, the Minnesota Consumer Data Privacy Act (MNCDPA) for a Covered Consumer from Minnesota, the Montana Consumer Data Privacy Act (MTCDPA) for a Covered Consumer from Montana, the Nebraska Data Privacy Act (NEDPA) for a Covered Consumer from Nebraska, the New Hampshire Data Privacy Act (NHDPA) for a Covered Consumer from New Hampshire, and the New Jersey Data Privacy Act (NJDPA) for a Covered Consumer from New Jersey, the Oregon Consumer Privacy Act (OCPA) for a Covered Consumer from Oregon, the Rhode Island Data Privacy Act (RIDPA) for a Covered Consumer from Rhode Island, the Tennessee Information Protection Act (TIPA) for a Covered Consumer from Tennessee, the Texas Data Privacy and Security Act (TDPSA) for a Covered Consumer from Texas, the Utah Consumer Privacy Act (UCPA) for a Covered Consumer from Utah, and the Virginia Consumer Data Protection Act (“VCDPA”) for a Covered Consumer from Virginia. 

1. Information We Collect or Process 

Lavazza has collected or processed the following categories of Personal Information from Covered Consumers 

  • Names;  

  • Personal or business addresses;  

  • Email addresses; 

  • Phone numbers;  

  • Credit card information (which you submit for payment purposes and which is collected by our payment provider); and 

  • Information contained in any message, image, photograph, or profile you submit to us 

Lavazza obtains this Personal Information from the following types of sources:  

  • Directly from you. For example, from forms you complete or products and services that you purchase. 

  • Indirectly from you. For example, from information automatically sent by your web browser or from analyzing data about your actions on our website. 

The above-listed categories of Personal Information collected from Covered Consumers may include Sensitive Personal Information. By accessing or using the Services, you consent to the collection and processing of Sensitive Personal Information in the categories listed above.  If you do not consent to the collection and processing of Sensitive Personal Information within these categories, please do not access or use the Services. If you are a Covered Consumer who is a Maryland resident, we will only use your Sensitive Personal Information as is strictly necessary to provide or maintain the specific product or service you requested. 

2. Use of Personal Information 

Lavazza  may use or disclose the Personal Information we collect for one or more of the following “Business Purpose(s):” 

  • To fulfill or meet the reason you provided the information 

  • To provide our website, online services  

  • To set up, maintain, and protect accounts to use the Services; 

  • To improve our online operations; 

  • To process transactions; 

  • To provide customer service; 

  • To communicate with you, such as provide you with account- or transaction-related communications, or other newsletters and/or communications relating to the Services; 

  • To send or display offers and other content that is customized to your interests or preferences, including Targeted Advertising; 

  • To prevent fraud and other misuse; 

  • To perform research and analysis aimed at improving our products and services and developing new products or services;  

  • To manage and maintain the systems that provide the Services; 

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations 

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations 

  • To respond to your requests under the Relevant Data Privacy Law; 

  • For any other purpose described to you when we collect your Personal Information; and 

  • For any other acceptable purposes as set forth in the Relevant Data Privacy Law. 

Unless we notify you otherwise, we will not collect additional categories of Personal Information, nor use the Personal Information we collect or collect for any purpose that is not reasonably necessary to nor compatible with the purposes disclosed in this Privacy Policy. 

3. Disclosures of Personal Information 

Lavazza has disclosed your Personal Information as described in this Notice, including the following categories of Personal Information: 

  • Names;  

  • Personal or business addresses;  

  • Email addresses; 

  • Phone numbers;  

  • Credit card information (which you submit for payment purposes and which is collected by our payment provider); and 

  • Information contained in any message, image, photograph, or profile you submit to us.  

 

Lavazza discloses Personal Information to third parties for a Business Purpose that is reasonably necessary or compatible with the purposes disclosed in this Privacy Policy When we disclose Personal Information for a Business Purpose, we enter into an agreement with the receiving party that describes the purpose for sharing the Personal Information, and that requires the receiving party to keep that Personal Information confidential.  

We may disclose your Personal Information with the following categories of third parties: Service Providers and other entities affiliated with Lavazza. 

In the past twelve (12) months, Lavazza has not Sold any Personal Information about its Covered Consumers or processed Personal Information about its Covered Consumers for Profiling. 

We process Personal Information for Targeted Advertising, subject to your right to opt-out of such processing. Please note that we do not process Personal Information of Covered Consumers who are Maryland residents under the age of 18 for Targeted Advertising. 

4. Your Rights and Choices 

If you are a Covered Consumer, you may request information about our collection and processing of your Personal Information, whether or not it was collected electronically. If you submit a Verifiable Request, we will disclose whether we have collected or processed your Personal Information and allow you to access the Personal Information we have collected, to the extent we continue to retain the Personal Information. To the extent technically feasible, we will disclose this information to you in a readily usable format that allows you to transmit the data to another entity without hindrance. In the case of individuals located in Colorado, Connecticut, Montana, Utah, Oregon, New Hampshire, New Jersey, Delaware, Maryland, Indiana, or Rhode Island, in the event that you make more than (1) request in any twelve (12) month period, we reserve the right to charge a fee prior to processing any such request(s). In the case of individuals located in Virginia, Iowa, Tennessee, Nebraska, Minnesota, Texas, or Kentucky, in the event that you make more than (2) requests in any twelve (12) month period, we reserve the right to charge a fee prior to processing any such request(s).    

You also have the right to request that we delete any of your Personal Information that we collect or maintain by submitting a Verifiable Request. We may deny your deletion request if retaining your Personal Information is necessary for us or our Service Providers to: 

  • Complete the transaction for which we collected your Personal Information, provide goods or services that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; 

  • Prevent or detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or investigate, report, or prosecute those responsible for such activity; 

  • Debug products to identify and repair errors that impair existing intended functionality; 

  • Engage in public or peer-reviewed scientific or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the achievement of such research, if you previously provided informed consent; 

  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; 

  • Cooperate with law enforcement agencies concerning conduct or activities that we reasonably and in good faith believe may violate the law; 

  • Comply with a legal obligation; or 

  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it. 

If you are a Covered Consumer, you further have the right to request that we correct any of your Personal Information that is inaccurate by submitting a Verifiable Request. We will correct any inaccurate Personal Information pursuant to your request, taking into account the nature of the Personal Information and the purposes of the processing of your Personal Information. We may deny your correction request if the Personal Information is accurate. 

If you choose to exercise a privacy right under the Relevant Data Privacy Law, you have the right not to receive unlawful discriminatory treatment. 

You may submit a Verifiable Request for the information listed above, or exercise any of your rights enumerated under this Notice, by calling us at (833) 933-0389, or by completing a form on our website, or by email to us.customerservice@lavazza.com. You may also submit a Verifiable Request on behalf of your minor child who is under 13 years of age. 

After we receive your Verifiable Request, we will provide to you, in writing, the requested information. You can choose to have this information delivered to you by postal mail, electronically. We will try to respond to your verified request within forty-five (45) days of receipt, but if we require more time (up to another forty-five (45) days) we will inform you of the reason and extension period in writing. If we decline to act on your request for any reason permitted under the Relevant Data Privacy Law, we will notify you of our decision within forty-five (45) days of receiving your request. If applicable, our response will explain the reasons why we cannot comply with your request.  

If we deny your request or fail to act on it within the required time period, you may have the right to appeal this decision by submitting a new Verifiable Request in which you conspicuously note that you are appealing a previous decision. If you are a Covered Consumer from Virginia, Connecticut, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire Tennessee, Maryland, Indiana, Kentucky, or Rhode Island, we will respond to your Verifiable Request to appeal within sixty (60) days of receipt. If you are a Covered Consumer from Oregon, New Jersey or Minnesota, we will respond to your Verifiable Request to appeal within forty-five (45) days.] If you are a Covered Consumer from Colorado, we will try to respond to your verified request to appeal within forty-five (45) days of receipt, but if we require more time (up to another sixty (60) days) we will inform you of the reason and extension period in writing. If applicable, our response will explain the reasons why we are denying your appeal, and any further steps that may be available to you.  

You have the right, at any time, to direct us to stop processing your Personal Information for Targeted Advertising. You may opt-out of these uses of your Personal Information by submitting a Verifiable Request. However, if you change your mind, you may opt-in to the processing of your Personal Information for Targeted Advertising at any time by emailing us at us.customerservice@lavazza.com. Consumers who opt-in to processing of their Personal Information for Targeted Advertising may opt-out at any time. If you are a Minnesota, Montana, New Hampshire, or Oregon resident between 13 and 16 years of age, or a New Jersey resident between 13 and 17 years of age, we will not processing your Personal Information for Targeted Advertising unless you opt-in by emailing us at us.customerservice@lavazza.com 

Lavazza does not and will not, without first obtaining your consent, process your Personal Information for Profiling and/or Sale to third parties.] 

Should you choose to exercise any of the rights enumerated under this Notice we will not: 

  • Deny you goods or services; 

  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; 

  • Provide you a different level or quality of goods or services; or 

  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. 

However, please be aware that it may be a functional necessity for our Services to have Personal Information about you in order to operate, and we may not be able to provide some or all of our Services to you if you direct us to delete your Personal Information.  

5. Retention of Your Information 

We retain each category of your Personal Information for no longer than is reasonably necessary for one or more Business Purposes, subject to your right to request we delete your Personal Information. Due to the nature of the services, it is not possible to predict the length of time that we intend to retain your Personal Information. Instead, we use the following criteria to determine whether it remains reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s): 

  • Whether any retention period is required by statute or regulations; 

  • Pendency of any actual or threatened litigation for which we are required to preserve the information; 

  • Pendency of applicable statutes of limitations for potential legal claims; and 

  • Generally accepted best practices in our industry. 

 

When we determine that it is no longer reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s) based on the above criteria, we will delete your Personal Information.